The location for product launches
in Amsterdam
Organize your
product launch at B.
A product launch is the moment when your idea becomes visible. You bring people together, build excitement, and set your brand in motion. That calls for a location that energizes and moves with your concept. At B. Amsterdam, you will find exactly that environment. Our industrial halls and light-filled spaces offer the flexibility to tell your story powerfully, whether you are planning a big reveal or a select preview.
Ask Jon your question
Please contact one of our event managers. We’d be happy to help you explore all your options.
This is where your
product launch begins
A product launch starts with an idea you want to share with the world. At B. Amsterdam, you translate that idea into an experience that truly touches people. Here in Amsterdam, you will find 44 versatile rooms where you can effortlessly create the right setting, from a powerful reveal to a dynamic demo space. We help you think through the setup, routing, and technology so that every part fits together perfectly. Whether you opt for a tightly directed moment or an interactive showcase, we make sure everything runs smoothly. The result is a product launch that combines content and experience, effortlessly bringing your brand to life.
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B. Bar
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The Wiechert
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Bureau
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The Muhammad
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The Louis
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The Richard
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The Chris
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The Lounge
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The Sheryl
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BRIGHTlab
The location where ideas come to life
A product launch revolves around the moment when an idea becomes reality. At B. Amsterdam, we create the environment in which that happens. Our industrial look, flexible layout, and inspiring atmosphere give you all the space you need to powerfully convey your story. Here, a concept grows into an experience that suits your brand and your audience. Be inspired by previous launches that have taken place at our venue and discover how we can work together to build a setting that gives your product the stage it deserves.
Partners who strengthen your launch
A product launch requires more than just a strong presentation. You want everything surrounding it to radiate the same energy and professionalism as your new product. That's why we work with experienced partners in catering, technology, and hospitality. In combination with our own restaurant, Bar Bistro Bureau, we ensure a smooth execution where every detail is just right. From reception to reveal, everything runs smoothly so that you can focus entirely on the moment that counts and the audience you want to reach.
From appetizers to banqueting
Lights, sound, and action
An event only truly makes an impact when visuals, sound, and content come together. That’s why we partner with Seeing & Hearing, our audiovisual partner that takes every event to the next level. From interactive livestreams and laser shows to content production, everything is designed to powerfully convey your message. Lighting, sound, video, and live music are woven together into a single experience.
The finishing touch
Your event, a true experience
Entertainment
Activities
From energizers and escape games to inspiring tours and on-site laser tag, together we deliver energy, interaction, and an immersive experience. That’s how we create a program that surprises, connects, and energizes.
Padel
Padel is here to stay. Add a clinic or a "King of the Court"-style padel tournament to your event and combine fun, action, and teamwork in one dynamic setting. With 12 indoor courts, the possibilities are endless.

Gym
Together with our gym, you can book sports clinics such as Boxing without Bruising, Kickboxing, HIIT or Bootcamp. Fun, energetic, and perfect for groups of 10 or more people, to start the day off strong or end it on an active note.
Golf
Discover GoGolf: the high-end indoor golf experience at B. Amsterdam. Thanks to the latest TrackMan simulators, it feels just like you’re actually on the green. The golf bay is located in the padel hall, so it’s easy to combine with a game of padel.
Anything else you'd like to know
Launching a product is not just about what happens on stage, but also about everything surrounding it. Smart branding, good accessibility, and practical extras ensure that everything runs smoothly.
Branding
Additional services
Parking
They went before you
Your product launch in a place that energizes
A product launch requires attention, overview, and confidence. At B. Amsterdam, you get a team that thinks along with you from the initial idea to the moment the last guest leaves. You will notice that the technology is in place, the hospitality is spot on, and everything works together to showcase your product to its fullest potential. Whatever you are launching and whatever your target audience, at B. Amsterdam you will find the space, creativity, and support to make it a moment to remember.
Launch your product
in a place that will stay with you
Looking for the right location for your launch? Contact our event managers. Email events@b-amsterdam.com, call+31 20 2612 519, or fill in the form below.
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