The location for product launches
in Amsterdam

Organize your
product launch at B.

A product launch is the moment when your idea becomes visible. You bring people together, build excitement, and set your brand in motion. That calls for a location that energizes and moves with your concept. At B. Amsterdam, you will find exactly that environment. Our industrial halls and light-filled spaces offer the flexibility to tell your story powerfully, whether you are planning a big reveal or a select preview.

Jon B

Ask Jon your question

Please contact one of our event managers. We’d be happy to help you explore all your options.

This is where your
product launch begins

A product launch starts with an idea you want to share with the world. At B. Amsterdam, you translate that idea into an experience that truly touches people. Here in Amsterdam, you will find 44 versatile rooms where you can effortlessly create the right setting, from a powerful reveal to a dynamic demo space. We help you think through the setup, routing, and technology so that every part fits together perfectly. Whether you opt for a tightly directed moment or an interactive showcase, we make sure everything runs smoothly. The result is a product launch that combines content and experience, effortlessly bringing your brand to life.

The location where ideas come to life

A product launch revolves around the moment when an idea becomes reality. At B. Amsterdam, we create the environment in which that happens. Our industrial look, flexible layout, and inspiring atmosphere give you all the space you need to powerfully convey your story. Here, a concept grows into an experience that suits your brand and your audience. Be inspired by previous launches that have taken place at our venue and discover how we can work together to build a setting that gives your product the stage it deserves.

Partners who strengthen your launch

A product launch requires more than just a strong presentation. You want everything surrounding it to radiate the same energy and professionalism as your new product. That's why we work with experienced partners in catering, technology, and hospitality. In combination with our own restaurant, Bar Bistro Bureau, we ensure a smooth execution where every detail is just right. From reception to reveal, everything runs smoothly so that you can focus entirely on the moment that counts and the audience you want to reach.

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From appetizers to banqueting

Onze exclusieve samenwerking met Vermaat Events, een toonaangevende naam in event catering, garandeert kwaliteit in elk detail. Ons menu is geen vaste formule, maar een inspiratiebron. Combineer, pas aan, voeg toe, laat weg. Jij bepaalt. Of je nu gaat voor gezond en energiek, verrassend en uitgesproken, of comfort food, wij zorgen dat het klopt tot in de details. Want, de juiste culinaire invulling maakt jouw event compleet.

Audiovisual media services available at B. Amsterdam

Lights, sound, and action

An event only truly makes an impact when visuals, sound, and content come together. That’s why we partner with Seeing & Hearing, our audiovisual partner that takes every event to the next level. From interactive livestreams and laser shows to content production, everything is designed to powerfully convey your message. Lighting, sound, video, and live music are woven together into a single experience.

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The finishing touch

Voor de styling en aankleding van onze events werken we samen met Boozed: onze vaste partner in sfeer en beleving. Van concept en design tot uitvoering zorgen zij dat elke ruimte de juiste uitstraling krijgt. Of het nu gaat om een groot bedrijfsfeest, een congres of een intieme dinersetting: Boozed brengt elk event tot leven. Creatief, hands-on en altijd met oog voor detail.

Your event, a true experience

Give your product launch something extra. From entertainment and sports to creative activities. This is where you create an experience that people will remember.

Anything else you'd like to know

Launching a product is not just about what happens on stage, but also about everything surrounding it. Smart branding, good accessibility, and practical extras ensure that everything runs smoothly.

Branding decorations for your event

Branding

Samen met onze vaste partner Brand Your Event bieden wij uitgebreide mogelijkheden voor professionele branding op jouw event. Denk aan raamstickers en vloerstickers, customized achterwanden, sponsortafels of zelfs XL lichtletters.

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Additional services

Sometimes it’s the practical details that make all the difference. Hotel accommodations within walking distance and support services—such as hostesses—ensure that everything runs smoothly and that your guests can focus entirely on the program.
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Parking

A successful start to your event begins with a venue that’s easy to reach and where parking is hassle-free. At B. Amsterdam, with 600 parking spaces, a spacious bike rack, and a metro stop just around the corner, we ensure your guests arrive stress-free.

They went before you

AkzoNobel logo
City of Amsterdam logo
Google logo
Young Entrepreneurs logo
KLM logo
Dutch standard logo

Your product launch in a place that energizes

A product launch requires attention, overview, and confidence. At B. Amsterdam, you get a team that thinks along with you from the initial idea to the moment the last guest leaves. You will notice that the technology is in place, the hospitality is spot on, and everything works together to showcase your product to its fullest potential. Whatever you are launching and whatever your target audience, at B. Amsterdam you will find the space, creativity, and support to make it a moment to remember.

Launch your product
in a place that will stay with you

Looking for the right location for your launch? Contact our event managers. Email events@b-amsterdam.com, call+31 20 2612 519, or fill in the form below.

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