The venue for product launches
in Amsterdam
Organize your "
" product launch at B.
A product launch is the moment when your idea comes to life. You bring people together, build anticipation, and set your brand in motion. That calls for a venue that radiates energy and aligns with your concept. At B. Amsterdam, you’ll find exactly that kind of setting. Our industrial halls and light-filled spaces offer the flexibility to tell your story powerfully, whether you’re planning a major reveal or an exclusive preview.
Ask Jon your question
Please contact one of our event managers. We'd be happy to help you explore all your options.
This is where your "
" product launch begins
A product launch starts with an idea you want to share with the world. At B. Amsterdam, you can turn that idea into an experience that truly resonates with people. Here in Amsterdam, you’ll find 44 versatile venues where you can effortlessly create the perfect setting—from a powerful reveal to a dynamic demo space. We work with you on the layout, flow, and technology to ensure every detail is just right. Whether you opt for a tightly choreographed moment or an interactive showcase, we make sure everything runs smoothly. The result is a product launch where content and experience come together, effortlessly bringing your brand to life.
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B. bar
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The Wiechert
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Office
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The Muhammad
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The Louis
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The Richard
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The Chris
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The Sheryl
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BRIGHTlab
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The Oprah
The place where ideas come to life
A product launch is all about the moment when an idea becomes a reality. At B. Amsterdam, we create the environment where that happens. Our industrial aesthetic, flexible layout, and inspiring atmosphere give you all the space you need to tell your story powerfully. Here, a concept evolves into an experience that aligns with your brand and your audience. Be inspired by past launches we’ve hosted and discover how, together, we can build a setting where your product gets the spotlight it deserves.
Partners Who Will Help Boost Your Launch
A product launch requires more than just a strong presentation. You want everything surrounding it to exude the same energy and professionalism as your new product. That’s why we collaborate with experienced partners in catering, technology, and hospitality. Together with our own restaurant, Bar Bistro Bureau, we ensure a seamless execution where every detail is just right. From the welcome to the reveal, everything runs smoothly so you can focus entirely on the moment that matters and the audience you want to reach.
From bites to banqueting
Lights, sound & action
An event only makes a real impact when visuals, sound, and content come together. That’s why we partner with Seeing & Hearing, our audiovisual partner that takes every event to the next level. From interactive livestreams and laser shows to content production: everything is designed to convey your message powerfully. Lighting, sound, video, and live music are woven together into a single experience.
The finishing touch
Your event, a truly memorable experience
Entertainment
Activities
From energizer activities and escape games to inspiring tours and on-site laser tag, together we provide energy, interaction, and an immersive experience. That’s how we create a program that surprises, connects, and energizes.
Padel
Padel is here to stay. Add a clinic or a “King of the Court” padel tournament to your event and combine fun, action, and teamwork in one dynamic setting. With 12 indoor courts, the possibilities are endless.
Gym
Together with our gym, you can book sports clinics such as Boxing without Bruising, Kickboxing, HIIT or Boot Camp. Fun, energetic, and perfect for groups of 10 or more people, to start the day off strong or end it on an active note.
Golf
Discover GoGolf: the high-end indoor golf experience at B. Amsterdam. Thanks to the latest TrackMan simulators, it feels like you’re actually standing on the green. The golf bay is located in the padel hall, so it’s also easy to combine with a game of padel.
Anything else you'd like to know
A product launch isn't just about what happens on stage—it's also about everything that goes on around it. Smart branding, good accessibility, and practical extras ensure that everything runs smoothly.
Branding
Additional Services
Parking
They went before you
Your product launch at a place that energizes you
A product launch requires attention, a clear overview, and trust. At B. Amsterdam, you’ll have a team that works with you every step of the way—from the initial idea to the moment the last guest leaves. You’ll see that the technology is in place, the hospitality is spot-on, and everything comes together to showcase your product to the fullest. No matter what you’re launching or who your audience is, at B. Amsterdam you’ll find the space, creativity, and support to turn it into a moment that leaves a lasting impression.
Launch your product
in a place that will stick with you
Looking for the right venue for your launch? Contact our event managers. Email events@b-amsterdam.com, call+31 20 2612 519, or fill out the form below.
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